Principles of International Marketing: Internationalisation, Investment, Alliances by Faustino Taderera
Principles of International Marketing: Internationalisation, Investment, Alliances by Faustino Taderera PDF, ePub eBook D0wnl0ad
Faustino Taderera, the celebrity and towering figure, the most published, polished and celebrated Marketing, International Business Strategist, academic, icon and guru in Zimbabwe and Africa, wrote this book, Principles of International Marketing, as a compulsory course at undergraduate level for many marketing, exports, shipping, logistics and related qualifications and covers, among others:- marketing research; national branding; cargo and export credit insurance; TPOs; trading blocs; documentation; shipping and forwarding agents; export packaging; sales agents and distributors; hedging; new product development; financing for exports; export costing and pricing; national branding; risk management; pre and post- shipment inspection; market entry strategies, export marketing plans and strategic planning. This is a necessary companion for professors, researchers, students and practitioners. With this 13th book Faustino Taderera is now the undisputed Tom Peters of Zimbabwe, Africa and the Middle East.From reader reviews:
Cassandra Martin:
This book untitled Principles of International Marketing: Internationalisation, Investment, Alliances to be one of several books this best seller in this year, this is because when you read this reserve you can get a lot of benefit on it. You will easily to buy this book in the book store or you can order it through online. The publisher in this book sells the e-book too. It makes you more readily to read this book, since you can read this book in your Smart phone. So there is no reason for you to past this reserve from your list.
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